BIMI (Brand Indicators for Message Identification) is an email authentication standard that allows brands to display their official logo next to authenticated emails in supporting email clients. It enhances brand visibility and trust by ensuring that recipients can visually confirm the sender’s identity.
Mailbox providers and webmail platforms that support BIMI as of January 2025:
- Supports BIMI: Apple (iOS and MacOS email clients), AU, Cloudmark, Fastmail, Google's Gmail, La Poste, Onet Poczta, GMX, Yahoo! Mail, Zoho Mail, Zone, and Zoner. (This also includes Pobox, AOL/Netscape, and Google for Business/Gsuite/Workspace mailboxes).
- Considering BIMI support: Atmail, BT, Comcast, Mail.com, Qualitia, Seznam.cz, and Yahoo Japan.
- Does not support BIMI: Microsoft.
It's important to note that BIMI adoption is evolving, and support among providers may change over time. By implementing BIMI, you can improve your brand visibility and foster trust among your audience; however, its success largely relies on whether the email clients used by recipients are compatible with this standard.