What is VMC?

A Verified Mark Certificate (VMC) is a digital certificate issued by a certification authority to authenticate your brand's logo in email clients supporting the BIMI (Brand Indicators for Message Identification) standard.

To utilize BIMI, domain owners must possess a VMC for their domain. This specialized certificate is granted by trusted certificate authorities like DigiCert and Entrust. It confirms the domain owner's permission to use the logo and establishes trust with email receivers such as Google and Verizon. Without a VMC, BIMI cannot operate effectively, resulting in the inability of email receivers to display the BIMI logo in messages.

For further insights, we recommend exploring our detailed article on VMC.

 

Illustration sourced from BIMIGroup.org