BIMI, which stands for Brand Indicators for Message Identification, is an email authentication protocol that allows brands to display their logos next to their authenticated emails in the recipient's inbox. The primary goal of BIMI is to increase email security and brand recognition by visually indicating that the email is legitimate.
Key Features of BIMI:
1. Brand Recognition: When a recipient sees a recognized logo next to an email, it increases the likelihood that the email is trusted and not phishing.
2. Increased Trust: Helps build trust with recipients as they can visually verify the sender's identity.
3. Improved Security: Works alongside existing email authentication protocols (such as SPF, DKIM, and DMARC) to provide an additional layer of security.
By implementing BIMI, brands can enhance brand recognition and increase recipient trust.