SendGrid is a platform that provides both email marketing tools and a robust email API, enabling users to design and deliver professional marketing and automated messages.
Configuring SPF and DKIM for SendGrid helps authenticate your domain and signals to email service providers (like Gmail, Outlook, Yahoo!, etc.) that SendGrid is authorized to send emails on your behalf.
If you skip the SPF and DKIM setup, SendGrid will handle your email delivery using its own domain. As a result, recipients may see a “via sendgrid.net” label next to your sender address in the email headers, which can affect trust and deliverability.
Setting up SPF and DKIM for SendGrid not only resolves the “via sendgrid.net” issue but also offers two key benefits:
- Increases the likelihood that your emails land in the inbox instead of the spam folder
- Helps improve your domain’s sender reputation
To authorize SendGrid to send emails on behalf of your domain, you’ll need to add specific DNS records (provided by SendGrid) to your domain’s DNS settings, typically managed through providers like GoDaddy, Cloudflare, or others.
SendGrid SPF setup via EasySPF
Please note that EasySPF applies to the domain at the root level. Since SendGrid supports SPF configuration on a subdomain level, there is no need to add SendGrid to EasySPF.
Instead, follow the steps in this article for SendGrid’s SPF configurations.
SendGrid DKIM setup via Managed DKIM
For the SendGrid DKIM setup, follow these steps:
1. From your SendGrid portal, select Settings > Sender Authentication
2. Click “Get Started” in the “Authenticate Your Domain” box
3. Choose your DNS host.
4. Enter the Domain on which you want Sendgrid DKIM and SPF authenticated.
5. SendGrid will provide you with 3 CNAME-type records. The first record stands for SPF, which you need to add to your DNS zone.
The second and third CNAME records (s1._domainkey and s2._domainkey) should be added to the Managed DKIM.
6. Navigate to the Managed DKIM section in EasyDMARC >> Click “Add record” in the upper right corner >> select the email sender as “SendGrid”. The system will automatically choose the record type as CNAME and provide autofill for the selectors.
7. Copy the DKIM record values from SendGrid and paste them into Managed DKIM accordingly for the s1 and s2 selectors. Once done, click the “Add” button.
Congratulations, you have set up SendGrid’s DKIM in EasyDMARC’s Managed DKIM.
