What is Managed BIMI?
Managed BIMI streamlines the deployment of BIMI, a protocol designed to enhance brand recognition. Before diving into how Managed BIMI works, let's take a closer look at the prerequisites and the traditional deployment process.
Prerequisites for BIMI Deployment
To deploy BIMI, you need the following elements:
- VMC Certificate: Obtaining a VMC (Verified Mark Certificate) certificate is a key step. This certificate requires the trademark of your logo.
Please note that it is important to have a VMC (Verified Mark Certificate) in place for your logo to be displayed in major ISPs such as Google (Gmail & Google Workspace). Although your BIMI Record will still function without a VMC, we include this as a prerequisite to ensure optimal results. - A Verified Mark Certificate (VMC) should be acquired separately from a trusted Certificate Authority. EasyDMARC has partnered with EnTrust to assist you in obtaining the VMC. However, please note that obtaining an active trademark for your logo is a separate process that needs to be handled by your legal team.
- Logo: Your logo should match your trademarked logo and be in a specific - tiny SVG format.
- DMARC Enforcement: Your domain's DMARC Policy must be either at quarantine or reject, with a percentage set to 100.
Manual BIMI Deployment Process
- Add the VMC certificate and logo to your hosting environment.
- Configure DNS records to link these assets to your domain.
- Ensure that the VMC certificate and logo comply with regulations.
- Manually update DNS records when changes are needed, which can be cumbersome and error-prone.
How Managed BIMI simplifies this process
- Upload VMC Certificate or Logo: You can upload your VMC certificate or logo directly to Managed BIMI. EasyDMARC hosts these assets on its servers.
- Automated DNS Record Creation: After uploading your assets, click on "Activate" and Managed BIMI automatically generates a DNS record for you. The only thing required from you is to add a single DNS Zone record to your domain. This record is critical for BIMI to work effectively.
- Verification and Preview: You can verify the DNS record and preview how your branded emails will appear in recipients' inboxes.
- Detailed Asset Information: Managed BIMI provides a detailed view of your logo and VMC certificate, including their versions and compliance details.
- Easy Logo Updates: Should you need to update your logo while ensuring compliance with trademark regulations, Managed BIMI allows you to do so seamlessly without needing to manually edit DNS records.
Benefits of Managed BIMI
- Simplified Deployment: Managed BIMI eliminates the complexities of manual DNS record management, making it easier to implement BIMI for email branding.
- Control and Management: You retain control over your branding assets and can update them without the headache of DNS record editing.
- Enhanced Brand Recognition: BIMI enhances your brand's recognition by displaying your logo alongside your emails, building trust with recipients.