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What are the requirements for implementing BIMI for my brand?

To implement BIMI for your brand, there are some prerequisites that you need to align with.

  1. Your domain's DMARC policy should either be set to p=quarantine with pct=100 or moved to p=reject for full enforcement.
  2. Your brand logo must be trademarked (if you prefer to obtain a VMC)
  3. The logo must be in SVG Tiny 1.2 format, compliant with BIMI specifications.
  4. You must obtain a Verified Mark Certificate (VMC) or a Common Mark Certificate (CMC), we can help you with this.
  5. You need to publish a BIMI record in your DNS

However, there are differences in the process between implementing BIMI with a CMC certificate and with a VMC certificate. For more comprehensive information on those differences, you can refer to this article.

If you have any questions, feel free to open a support ticket.